Privacy Policy

Last updated: 17 November 2025

This Privacy Policy explains how Print4Printers, a trading division of Ripley Printers UK Ltd (“we”, “us”, “our”), collects and uses personal data in the course of our business-to-business activities.

It applies to our websites:

and to any related communication you have with us (for example by email, phone or via social media).

  1. WHO WE ARE AND HOW TO CONTACT US

Data controller

Print4Printers
A trading division of Ripley Printers UK Ltd
[Registered office address]
[Company registration number]

If you have any questions about this Privacy Policy or our use of your personal data, you can contact us at:

Email: [insert contact email – e.g. hello@print4printers.co.uk]

  1. WHOSE DATA WE PROCESS

We primarily process personal data relating to:

  • Contacts at our existing and prospective trade customers (e.g. printers, brokers, agencies and other businesses)

  • Visitors to our websites and landing pages

  • People who interact with our marketing (emails, ads, social media, forms)

Even though we operate business-to-business, information about individual contacts (such as names and work email addresses) is still personal data and is handled in line with UK data protection law.

We do not intentionally target our services at consumers.

  1. PERSONAL DATA WE COLLECT

3.1 Information you give us

You may provide information directly when you:

  • Fill in forms on our websites or landing pages (for example to register, request a quote or make an enquiry)

  • Communicate with us by email, phone or video call

  • Give us your details at an event or via a referral

  • Place an order or make a payment

This can include:

  • Name and job title

  • Business name

  • Business address

  • Business email address and phone number

  • Information about your role and responsibilities

  • Details about your printing requirements, orders and preferences

  • Communications with us (emails, call notes, messages)

3.2 Information we collect automatically

When you visit our websites or interact with our emails and online adverts, we may automatically collect:

  • IP address and approximate location

  • Device and browser type

  • Pages visited, time spent, links clicked

  • Source of visit (for example a particular campaign link)

  • Whether you opened an email and which links you clicked

This is collected using cookies, pixels and similar technologies. See section 7 (Cookies and similar technologies).

3.3 Information from third-party sources

We may also receive information about you from:

  • HubSpot (CRM and marketing)

  • Brevo (formerly Sendinblue) (email delivery and marketing)

  • Apollo.io (B2B prospecting and enrichment)

  • LinkedIn, Facebook and Instagram (when you interact with our pages or ads)

  • Public business sources such as company websites, LinkedIn profiles and directories

  • Referrals from existing customers and partners

This information typically relates to your professional role, business contact details and how you engage with our marketing content.

  1. HOW WE USE PERSONAL DATA AND OUR LEGAL BASES

We process personal data only where we have a lawful basis under UK GDPR. In most cases this will be legitimate interests, contract or legal obligation, and in some cases consent (for example non-essential cookies).

4.1 Purposes and legal bases

Providing our products and services
Examples: Processing enquiries and quotes, setting up trade accounts, fulfilling orders, managing customer relationships.
Legal basis: Performance of a contract or steps before entering into a contract.

Customer service and account management
Examples: Answering questions, resolving issues, arranging deliveries, managing reorders.
Legal basis: Legitimate interests (to run our business and support customers).

B2B sales and marketing
Examples: Sending relevant email campaigns, information about our services, and invitations to register or book a call.
Legal basis: Legitimate interests (to promote our services to business contacts) and compliance with PECR rules for business subscribers.

Improving our websites and communications
Examples: Understanding how visitors use our sites and campaigns, improving content and navigation.
Legal basis: Legitimate interests (to improve and grow our business).

Remarketing and audience building
Examples: Showing relevant ads on platforms such as LinkedIn and Meta to people who have visited our sites.
Legal basis: Legitimate interests (to promote our services to interested businesses) – consent where required for cookies.

Managing and protecting our business
Examples: Record-keeping, financial reporting, fraud prevention, securing our systems.
Legal basis: Legitimate interests and legal obligation.

Processing payments
Examples: Handling card payments via our payment providers.
Legal basis: Performance of a contract and legitimate interests.

We do not routinely process special categories of personal data (such as health information or data about beliefs). If such data is ever included in artwork or order instructions, it is processed only as necessary to perform the requested service.

  1. WHO WE SHARE PERSONAL DATA WITH

We may share personal data with trusted third parties who help us operate our business. These service providers only process data on our instructions and are subject to appropriate contractual safeguards.

5.1 Service providers and tools

We currently use, among others, the following providers:

HubSpot – CRM, contact management, website tracking and marketing emails
Privacy Policy: https://legal.hubspot.com/privacy-policy

Brevo (Sendinblue) – email sending and marketing automation
Privacy Policy: https://www.brevo.com/legal/privacypolicy/

Google Analytics 4 (GA4) – website and campaign analytics

Google Tag Manager – tag management for analytics and marketing pixels

Meta (Facebook and Instagram) – advertising and remarketing
Privacy Policy: https://www.facebook.com/privacy/policy?locale=en_GB

LinkedIn – advertising and remarketing
Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Apollo.io – B2B prospecting, data enrichment and outreach
Privacy Policy: https://www.apollo.io/privacy-policy

Lloyds Cardnet / Lloyds Bank – payment processing
Data Privacy Notice: https://www.lloydsbank.com/help-guidance/legal-information/privacy/data-privacy-notice.html

Cookie consent and compliance tools (for example Cookiebot) – for managing consent and cookie declarations.

We may also share data with:

  • Our professional advisers (e.g. accountants, lawyers)

  • IT and hosting providers

  • Delivery and logistics providers

  • Government bodies, regulators and law enforcement agencies where required by law

We do not sell your personal data.

  1. INTERNATIONAL TRANSFERS

Some of our service providers are based outside the UK or use servers located in other countries (for example the US).

Where personal data is transferred outside the UK, we ensure an adequate level of protection by using one or more of the following:

  • UK adequacy regulations (where the destination country is recognised as providing adequate protection), or

  • UK-approved Standard Contractual Clauses or equivalent safeguards in our contracts with service providers.

  1. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies, pixels and similar technologies on our websites to:

  • Make the sites work properly (strictly necessary cookies)

  • Analyse how visitors use our websites (analytics cookies)

  • Measure and improve the performance of our marketing campaigns

  • Build audiences for remarketing on platforms such as Google, Meta and LinkedIn

Non-essential cookies (including many analytics and marketing cookies) are only used where required consent has been obtained through our cookie banner or settings.

You can:

  • Change your cookie preferences at any time using the cookie settings link on our website; and

  • Adjust your browser settings to refuse or delete cookies (though some site features may not function correctly).

For more details about the specific cookies used, please refer to our Cookie Policy / Cookie Declaration available on our websites.

  1. HOW LONG WE KEEP PERSONAL DATA

We keep personal data only for as long as necessary for the purposes for which it was collected, including to:

  • Manage our relationship with you

  • Comply with legal, accounting or reporting obligations

  • Resolve disputes

Broadly:

  • Contact and account data – kept while you or your business remain an active or potential customer and for a reasonable period afterwards (for example 6–7 years for contract and tax records).

  • Marketing data – kept while you remain subscribed or engaged with our communications and for a limited period afterwards, unless you object or unsubscribe sooner.

  • Website analytics data – retained in line with the settings of our analytics tools and cookie policy.

We periodically review the data we hold and securely delete or anonymise it when it is no longer needed.

  1. HOW WE PROTECT PERSONAL DATA

We take appropriate technical and organisational measures to protect personal data, including:

  • Use of secure systems, passwords and access controls

  • Limiting access to personal data to staff and providers who need it for their role

  • Regular updates and maintenance of systems and software

  • Staff awareness of confidentiality and data protection responsibilities

While we work hard to protect information, no system can be completely secure. If we become aware of a data breach that poses a risk to your rights and freedoms, we will notify you and, where required, the relevant supervisory authority.

  1. YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you have certain rights in relation to your personal data, including:

  • Right of access – to obtain a copy of your personal data and information about how we process it.

  • Right to rectification – to have inaccurate or incomplete data corrected.

  • Right to erasure – to request deletion of your personal data in certain circumstances.

  • Right to restriction – to request we restrict processing in certain circumstances.

  • Right to object – to object to processing based on our legitimate interests, including profiling, and to direct marketing at any time.

  • Right to data portability – in some cases, to receive your data in a structured, commonly used and machine-readable format and have it transmitted to another controller.

You can exercise these rights by contacting us using the details in section 1. We may need to verify your identity before acting on your request.

You also have the right to lodge a complaint with the UK data protection regulator:

Information Commissioner’s Office (ICO)
ico.org.uk

We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

  1. MARKETING COMMUNICATIONS

We may use your business contact details to send you relevant information about our products and services.

For business contacts, we rely primarily on legitimate interests and comply with the rules on business-to-business marketing.

You can opt out of marketing emails at any time by clicking the unsubscribe link in the email or by contacting us.

If you opt out of marketing, we may still send you non-marketing messages where necessary (for example about orders, service updates or important legal information).

  1. LINKS TO OTHER WEBSITES

Our websites and communications may contain links to other websites, plug-ins or third-party services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any external sites you visit.

  1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The latest version will always be posted on our websites and the “Last updated” date at the top will indicate when it was last revised.